Embracing Regenerative Tourism as the next step in Sustainable Tourism

Tourism contributes 5.9% of Uganda’s GDP (2019) and employment in the sector is estimated by the World Bank at around 670,000 (7.4% of the Uganda labour force). “The Pearl of Africa” Uganda’s tourism industry revenue is expected to reach $1.5 billion in 2024, exceeding pre-pandemic levels. An international tourism agency, Bradt Guides, has ranked Uganda as the fourth place on Earth to visit in 2024. The Agency places Uganda behind Switzerland, Antarctica and the Falkland Islands, and ahead of Madagascar (fifth position) and Zanzibar (seventh), the only African destinations featured in the top 13 destinations of 2024. Tourism has major environmental impacts such as biodiversity loss, landscape impact, waste and water scarcity and social impacts such as overtourism, gentrification and social uprising. This is worsened by the global challenges we face today, including climate change, loss of biodiversity, and social inequality. The COVID-19 pandemic has further highlighted the fragility of traditional tourism models, revealing the need for resilient, adaptable, and sustainable approaches to travel and tourism. The 2030 Agenda for Sustainable Development’s SDG target 8.9 seeks to “by 2030, devise and implement policies to promote sustainable tourism that creates jobs and promotes local culture and products.”

However, the traditional tourism model, characterised by mass travel and its focus on maximising visitor numbers and profits, has led to a range of negative impacts on both the environment and local communities. As tourism footprints expand, the need to address these unsustainable practices has become increasingly urgent. Regenerative tourism emerges as a compelling solution, offering a way to transform the industry into a catalyst for positive change. Organisations like Regenerate Africa are championing regenerative practices in all aspects of development. Regenerate Africa works closely with the Great Outdoors to ensure regenerative tourism practices across its operations.

The Great Outdoors in Kalanamu, Gayaza, Uganda is modelling “regenerative tourism”. Regenerative tourism is an innovative approach that extends beyond the conventional goals of minimising tourism’s negative impacts, aiming instead to actively improve and rejuvenate the destinations where it operates. This approach is rooted in a deep respect for nature and local cultures, emphasising not only the preservation but to contribute positively to the regeneration of local ecosystems, economies, and social structures and the enhancement of these vital resources for future generations.

In May, 2024, NatureUganda members visited the Great Outdoors, to explore and document the rich biodiversity of the area. This visit was more than just an expedition; it was a celebration of the intricate web of life that sustains our planet. The primary focus was on documenting birds, plants, and reptiles, contributing to the preservation of our natural heritage. The team from NatureUganda took on the significant task of mapping out various bird species. Each flutter of a bird’s wing served as a poignant reminder of the biodiversity that thrives within this ecosystem. Mr. Mutesasira Leonard led the team on an educational tour, sharing his extensive knowledge about different tree species. His expertise provided invaluable insights into the flora of the Great Outdoors, enriching the team’s understanding of the area’s botanical diversity.

Additionally, Dr. Hafashimana, a renowned plant taxonomist at Regenerate Africa, educated the members from NatureUganda about various plant species. His detailed explanations and profound knowledge greatly enhanced the team’s understanding of the botanical diversity present in the area.

The visit resulted in several notable achievements. First, the biodiversity documentation effort significantly enhanced the scientific database with new data on bird, tree, and plant species. This new information is crucial for understanding and conserving the area’s rich biodiversity. Second, the insights gained from this documentation will inform future conservation efforts and strategies, ensuring that these natural resources are preserved for future generations. Finally, the educational value of the visit cannot be overstated. It offered an immersive learning experience for participants, fostering a deeper understanding of the ecosystem and the importance of conservation.

The Great Outdoors sets powerful examples of how tourism can be a force for positive change where regenerative principles are being successfully implemented, demonstrating the practical applications and outcomes of this innovative approach. As the world becomes increasingly aware of the environmental, economic, and social impacts of tourism, the shift towards regenerative practices represents a hopeful pathway to a more sustainable future. The Great Outdoors should inspire other destinations to adopt regenerative tourism not merely as a trend but a necessary evolution in response to the urgent global challenges we face. Embracing this model is essential for ensuring that travel remains a source of joy and discovery for future generations, while also safeguarding the natural and cultural treasures upon which it depends, ensuring that tourism can be a sustainable and positive force for generations to come.

Compiled Doreen Naiga (NatureUganda member)